Magazine Proposal

Genre of my magazine

I chose Hip Hop because it is my favourite genre of music. I have been listening to it since I was young so I am familiar with artist of this genre. This means for my double page spread it will be easy to write artist. I love the vibe/ feel of the music and it puts me in a good mood if I am feeling down.

 Hip Hop was formed during the early 1970s by African-American  in New York City. DJ Kool Herc is credited as being highly influential in the pioneering stage of hip hop music. Hip-hop music became popular outside of the African-American community in the late 1980s. It focused on emceeing (or MCing), breakbeats, and house parties.

Title of my magazine

I chose the title Jammin as this Fits the Hip Hop genre. Hip Hop is something you “Jam” to.

After analysing titles of Hip Hop genre magazines, I came to the conclusion that the majority were named had the name because it described Hip hop ( Two magazine shows this is: “complex” and “Ego Trip”) as well as the artist( “2DOPEBOYZ”, “King” and “Respect”), the connotations with a Hip Hop music (“rap-up” and ”vibe”)and stereotypes of people who listen to Hip Hop.

Names of Hip Hop Magazines:

·       2DOPEBOYZ

·    Complex (magazine)

·       Ego Trip (magazine)

·       The Fader

·       Hip Hop Connection

·       Hip Hop Weekly (magazine)

·       Hip Hop World Magazine

·       Hype (magazine)

·       Juice (magazine)

·       King (magazine)

·       Nation19

·       Pound (magazine)

·       Rap-Up

·       Respect. (magazine)

·       Scratch (magazine)

·       URB (magazine)

·       Vibe (magazine)

·       VIBE Vixen

·       Word Up! (magazine)

·       XXL (magazine)

Context

My Hip Hop magazine will be like a traditional one however this will be aimed to empower women to be successful like men. Women in my magazine will not sell just because of looks but achievements. They will not be sexualised. By doing this it will become my USP (Unique Selling Point) as no Hip Hop Magazine does this.

 

 I will include articles like the top 10 Hip Hop songs; this will be updated every week and will be a continued series of article.

New up coming artist. Any new talented artist that have just started in the Hip Hop music.

Interviews with successful artist. This could be about anything from their concerts, their experience

Autobiographies, how Hip Hop artist got to the point they are, they do not have to be with just established Hip Hop artist but start up ones too.

Adverts, this will include fashion, perfume and jewellery. The adverts will be aimed at women and men however more women as I feel like in many Hip Hop music magazines it is targeted towards men.                 

Design features

I will use the same conventions as a Hip Hop magazine however, my masthead will be a bold unisex colour that is not red as many magazines have it therefor it will not stand out and catch peoples eye. This is important as my magazine will be paperback, so if I distribute it through shops there will be lots of competition.

The lettering will be big to catch the attention of people who are walking by. All the magazines use a big font, so by me doing it will look like a typical professional Hip Hop magazine. On my issue there will be a variety of fonts that compliment each-other this will make it more interesting and appealing.

I want the colour scheme of my first issue to be a combination of colours that represent both genders and has connotations of positive things. This will subconsciously give the reader good feelings about the magazine so they will purchase it again.

Publisher  

I would want Townsquare Media to publish my magazine as they already publish 3 Other Hip Hop music magazines, which are all well known and established (KING, XXL, Boombox). This shows that they understand what they are doing and how to increase sales because they have so much experience (It was established in by Terry Jacobs in 1994).

Target Audience

Age: 20, I chose this age because at this age they are still young  so are very impressionable also seeing successful people would motivate them to peruse  their dreams and goals.

Career: Hairdresser/ Rapper

Annual Income:$23,120($45,840)/N/A

Magazine: Hip Hop and Fashion

Blog: Hip Hop and Fashion

Guru: Nicky Minaj/ Drake

Level of Education: Degree/ High school graduate

Ethnicity: African American

Location: Kingston Massachusetts

Amount of children: 0

Relationship Status: Single

Having all this information and being so specific on the person I’ m catering to will help me design and make my Hip Hop Music Magazine. This increases sales as you understand the customer so well you know what they need and want so when you put it into your magazine they will buy it. In addition this group of people purchase Hip Hop Magazines the most according to the media kit for XXL and VIBE.